Responsible marketing

Lactalis plays a major role in public health and nutrition, contributing through a highly diversified range of high-quality dairy products.

This responsibility is also reflected in our communications, which aim to raise awareness and encourage our consumers to adopt a healthy and sustainable diet and lifestyle.

In addition to our general recommendations, we believe that parents are responsible for choosing and purchasing food products for their children under the age of 13, who are a group whose ability to evaluate the information conveyed by advertising is somewhat more limited.

To support them in this role, Lactalis believes that children over the age of 3 and under the age of 13 should not be directly targeted by our advertising and, as a result, we will not purchase media space that targets only children under the age of 13.

To enable consumers to make informed choices and use our products correctly, Lactalis believes that, in addition to nutritional values, portion sizes are essential for achieving a balanced diet. No one eats 100 g of butter or 100 g of cream. Ultimately, what matters is what is in the product: “It's what's on your plate that counts!” To help consumers consume the right amount of a product, Lactalis recommends systematically indicating portion sizes.