Lactalis plays a major role in the public health and nutrition arena, to which it contributes with a highly diversified range of premium-quality dairy products.
This responsibility is also expressed in our communications, which are aimed at raising awareness and encouraging our consumers to adopt a healthy, sustainable diet and lifestyle.
In addition to our general recommendations, we consider that parents are responsible for choosing and purchasing food products for their children under the age of 13, who constitute an audience with a somewhat more limited ability to evaluate the information conveyed in advertisement.
To support them in this role, Lactalis considers that children over 3 and under 13 must not be directly targeted by our advertisements and therefore we will not purchase any media space targeting children under 13 only.
To allow consumers to make an informed choice and use our products correctly, the LACTALIS, in complement to the nutritional values, is convinced that portion size is key to reach a balanced diet. Nobody eats 100 g of butter or 100 g of cream. Ultimately: «It’s what’s in the plate that counts! » To help consumers consume the right amount of a product, Lactalis recommends systematically indicating portion size.
